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Zakti: Upholding Values and Ethics in a Numbers-Driven Business World

19 Jun,2024 10:55 PM, by: Kamal Singha
2 minute read Total views: 762
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In the fast-paced, profit-centric world of modern business, where success is often measured by quarterly reports and stock prices, Zakti stands out with its integrity and ethical commitment. For 12 years, Zakti has continuously prioritized values and ethics over sheer numerical success.

A Journey Rooted in Principles

Founded over a decade ago, Zakti emerged with a clear vision: to create a business that prioritizes ethical practices, transparency, and long-term value over short-term gains. This vision was born out of a recognition that while numbers are crucial, they should not come at the cost of compromising integrity, ethical standards and sleep.

The Core of Zakti’s Philosophy

At the heart of Zakti's operations lies a set of core values that guide every decision and action. These values include:

1.     Transparency: Zakti believes in clear and open communication with all stakeholders, from employees to customers and investors. This transparency builds trust and fosters a positive corporate culture.

2.     Integrity: Every business transaction and interaction is conducted with honesty and fairness. Zakti's leadership firmly believes that maintaining integrity is crucial for sustainable success.

3.     Customer-Centric Approach: Understanding and meeting the needs of customers without compromising on ethical standards is a priority. Zakti's products and services are designed to provide genuine value, ensuring customer satisfaction and loyalty.

Challenges and Resilience

The journey has not been without challenges. Upholding values and ethics in a competitive, numbers-driven environment requires resilience and often means making tough decisions. There have been times when Zakti has chosen to forego immediate financial gains to stay true to its principles.

Born during the cusp of the e-commerce boom in Bangalore, Zakti has evolved with time over the past decade. Starting with core content services, the company expanded into digital marketing, and in the last two years, has pivoted to focusing on bespoke IT products. This strategic shift not only highlights Zakti's adaptability but also underscores its commitment to future sustainability.

 

This journey, however, has not been without its challenges. Despite slow returns and several doubts raised along the way, Zakti’s unwavering belief in its founding ethos has kept the company deeply knitted and resilient.

 

Sometimes, it's about openly acknowledging where we have failed and doing everything possible to serve our clients. This philosophy underscores Zakti’s journey and commitment to its clients, highlighting the company’s deep-seated values of transparency, integrity, and dedication.

 

In its 12-year journey, Zakti has consistently worked with commitment for its clients. While the firm has faced challenges and failures, no client can claim that Zakti didn't give 100 percent effort. Most will agree that the team performed as if the client's success was their own, always striving to deliver the best possible outcomes.

A Heartfelt Thank You

To Our Team Members Past and Present

Thank you for your dedication, hard work, and commitment. Your support, love and contribution have been the driving force behind us for all these years. Every challenge you’ve overcome and every success you’ve celebrated has contributed to making Zakti what it is today. Your teamwork and spirit of collaboration have been truly inspiring.

To Our Directors

Your understanding and guidance have steered Zakti through both calm and stormy seas. Thank you for your belief in our mission and for showing so much of patience and love towards our effort and commitment.

To Our Clients

Thank you for placing your trust in Zakti. We deeply appreciate your contribution and the opportunities you have given us to serve you. Your feedback and collaboration have helped us learn and innovate, and we look forward to continuing this journey together.

Looking Forward

As we move forward, we remain committed to upholding our values and delivering the best possible outcomes for all our stakeholders. The past 12 years have been a learning that things can work without a process if intentions are right

Thank you once again to everyone who has been part of this journey. Here’s to many more years of success and collaboration!

After all, it’s “All about life”.

Disclaimer: The opinions expressed in this article are those of the author's. They do not purport to reflect the opinions or views of The Critical Script or its editor.

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